Today I want to look Search Engine Optimisation as a marketing tactic specifically for small businesses. I want to prepare you as a website owner, with knowledge to make the better decisions when attempting to implement an Search Engine Optimisation strategy.
It is a fact search engines and Search Engine Optimisation play an important role in the visibility of your website.
So what is Search Engine Optimisation?
In 2010, 2011,2012 and up to the present day this is a really good question and it remains so because Search Engine Optimisation changes with the algorithms. Search Engine Optimisation is a lot of market research and keyword research. Getting this right contributes to a perfectly optimised website.
Search Engine Optimisation involves copy-writing and content marketing via search engines, building reputable links from authority sites. Search Engine Optimisation involves conversion rate optimisation and analytics with user experience also known as UX and usability on mobile and PC. Search Engine Optimisation is these and much more…
Search Engine Optimisation can be a complex, layered discipline. There are many different types of Search Engine Optimisation and many factors that can influence your Search Engine Optimisation. An experienced consultant can help you identify the type of improvements are important for your website. On top of all of the above your Search Engine Optimisation will be influenced by the industry you’re operating in and your keyword targeting, the location where you operate and the products and services you offer, this information will determine your position in the SERPs (search engine result page).
Search engines are tools that provide the answers to users’ questions. For a small website to truly succeed in your chosen business landscape, you must do everything in your power to achieve the best result possible.
For small websites the main Search Engine Optimisation actions to consider are:
Website. A well-structured, fast, mobile-friendly website is crucial.
Content. Your content should be convincing enough to make a customer want to choose you.
Content marketing. Blog content written and updated increases your chances of a wider audience.
On-page optimisation. Basic optimisation is very important so good page titles and meta descriptions are a must.
Local SEO. Local businesses need to consider local Search Engine Optimisation best practices, such as registering your website in Google places & business.
Authority link building. Link building is still highly considered within search engine results provided your linking to relevant page rank sites.
Credibility. Reviews and testimonials can help you achieve your goals.
Search Engine Optimisation is complicated. So better understanding your current market is key to making the right decisions to get your website ranking for the searches you want to be found for. And fortunately, for smaller businesses we can often strip away much of the complexity, and the conversation ends up being about content, links and website design.