Search Engine Optimization

A site must be visible in search engines so people can find it and that starts with good SEO. A good site should be well optimized, and built so there are relevant and engaging landing pages for users to find.

SEO often involves the concerted effort of multiple departments within an organization, including the design, marketing, and content production teams. While some SEO work entails business analysis (e.g., comparing one’s content with competitors’), a big part depends on the ranking algorithms of various search engines, which may change with time. Nevertheless, a rule of thumb is that websites and webpages with higher-quality content, more external referral links, and more user engagement will rank higher on an SERP.

There are six processes to Search Engine Optimisation