Search engine optimisation

Search engine optimisation or Seo

Why Search Engine Optimisation or SEO?

As a website owner, you may be asking “what is ” Search Engine Optimisation” Or SEO?  “why do I need these services?” You may even be asking “how does Search engine optimisation  or SEO help my website?” or “how much should I pay for these services, are they worthwhile investing in? are they expensive?”

At Virtual Magic, we’re here to help you with these questions. In this post, you can learn what Search Engine Optimisation or SEO is, and why it’s so important for websites, and what a SEO company like Virtual Magic offers with their SEO services.

What exactly is SEO?

SEO is short for “search engine optimization.” put simply, SEO are actions taken to better optimise or improve your website’s performance in organic search results. The end goal of SEO is usually to get a website to rank in the top spot on search engines like Google and Bing, or at least on the first page in your respective country or state.

With more and more businesses entering and the online market every day to sell their products and services, and with the increased competition it’s getting harder to stay visible in search engines. So SEO is a way of informing search engines which websites and online stores deserve the attention of shoppers and online searchers and browsers. Without SEO, Google and Bing could rank great websites at the bottom of search results.

Why would I need SEO services?

SEO is made up of a lot of many different components, including keyword and keyphrase analyses and optimization, link building, content marketing, bookmarking, and social sharing into your targeted niche. It also involves some extensive research to access what improvements a website may need, and more specifically where to make them. We will exploe a few of these specific SEO services a little further in later posts.

In this digital era, almost every website on the internet needs optimisation for better ranking results, the day of building a website and dominating the net are long gone. these days it takes skill and expertise from people with experience and understanding of how the search engines work.

There are 5 main elements to consider when building a website.

  • Keywords & Key Phrases
  • Link building
  • Content Marketing
  • Clean HTML coding
  • Ease of navigation

Like it or not, this process is how search engines choose which websites rank in the top spots for specific search terms in those all important search algorithms. Theses algorithms take multiple factors into consideration, including website quality, usability, clean code, popularity, and user satisfaction. Without the elements listed above, you will have trouble getting your website to perform in search engines and without SEO, Google, Bing and other search engines will have difficulty finding and ranking your website.

So, in short, all websites need SEO services because they will help send the right signals to search engine algorithms, and help push your website up the list of results where it can be found in search results.

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